The ads cost nothing.

Oh, no, it's insane.

CPCs just keep going up.

But, you know, today it's being omni-channel is essential.

And, you know, we're seeing, obviously, they just, Amazon rolled out a partnership with YouTube.

They're discounting any kind of, you know, multi-channel fulfillment orders that go to TikTok shop by 35%, I believe it is.

And they know that the actual demand is not necessarily generated from the Amazon PPC side of things.

yeah yeah and then one last question before we end off here you mentioned that you are using reviews to find out what people are loving and what people are hating can you give me an example of if i'm a brand and i come to you and i say hey i'm interested in having you manage my amazon account what are you going to do for me

And what I see, like all over the place, you need a substantial GMV max, also advertising budget to make things happen, right? And TikTok shop as well.

Right.

I think there's...

The competition's gotten... fiercer across every category, in my opinion, right? Are there still opportunities to launch products? Absolutely.

And can you be scrappy and find ways to do it with a lean team and limited resources from a financial standpoint, creative standpoint, et cetera? I would say yes.

I do think that there are...

A number of emerging trends that if you capture them correctly will be incredibly powerful.

And so how do you suggest brands should think about each one of those platforms and when do you suggest they approach them?