Yeah, but yeah.

Okay.

And no one ever wants to paste up a clippings book ever again.

There are bits of the job that you just don't want to do.

And the promise of agents is that we don't have to do those things.

But actually, the bits where humans have the least value kind of go away and the bits where the humans have the most value get amplified you know the ability to discover new things and qualify ideas the ability to create new things to be creative and original the ability to communicate and show empathy and connect with people All of those things.

The flip side is your first five, your first 18 months in PR, you're doing a lot of stuff you don't really want to do probably.

Could you tell us a little bit about that?