
Tom Bleers
Co-founder and COO of Bitcast (Bittensor Subnet 93), a decentralized influencer marketing platform
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Jun 15, 2026
#494 - Bittensor Subnet 93 Bitcast - Founder Interview
8:43
8:59
S
8:25ShaneHOST
So we understand how it works, but maybe you can tell, tell the listeners right now, what is the benefit to the brand when they come to BitCast? What is the benefit to the creator and the platform BitCast? So, so why would it, why would a brand choose BitCast over, you know, just spending some money on TikTok ads or something?

Tom BleersGUEST
I mean, the most performing ads in the world are in the hands of creators at the moment.

Tom BleersGUEST
what we do um is well the way it works is a brand would come to bitcast and they would they would say right we want videos on youtube or we want posts on x and we want let's let's do the video example we want videos on youtube and um we want you to talk about these five points and this is the video format the video needs to be about this topic etc etc um and this this brief then goes on to our system and all the creators see it and And all the cases on the network can then see the brief, make content about it, release it on YouTube.
16 MINS LATER
S
25:10ShaneHOST
So what can you tell us in terms of what ecosystems are you guys going to be expanding to? And are there any big brand deals we can expect coming up? I