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Tom Benn

Tom Benn

Founder of Future Château, a London-based premium mid-strength (5% ABV) wine brand; former head of growth at Naked Wines and brand builder at Pip & Nut.

Aug 24, 2026

27:49
Yeah
27:50
...
27:50
if you wanna be sensible.
27:52
If you, if you have a gym class in the morning or if you have kids that are gonna wake you up early or whatever, um, or if just, if it affects you and, you know, it affects your sleep, whatever.
28:00
Um, and so I went down a bit of a rabbit hole.
28:05
I started talking to friends who were sommeliers and winemakers about, like, why does it have to be so strong? Why can't you make it...
28:10
And, and they were all like, "Tom, it doesn't have to be so strong." [laughs] Like, it never used to be.
30:39
Can't give the energy

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