Was it just totally a natural progression from the book to this online thing? Or did you chase it? Or did somebody say to you, oh, hey, Tom, you should be doing this? Or how did that kind of evolve? How did that writing evolve from book to YouTube, I guess?

Well, I had always written a blog around cycling, too, and it had sort of a core audience, but it was mostly for – it was a pretty small audience, I would say.

And the book, when it came out, did well.

I wouldn't say it was like competing with Harry Potter on the sales charts or anything.

But mostly I was just creatively interested.

Like YouTube was evolving at that time, you know, those longer form videos.

And I was, you know, my background was as a writer.

tire, making sure they were the right