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Todd Wall

Executive and communication coach at School of Authority, Rockwall, TX; former sports broadcaster for ESPN and the Dallas Cowboys and host of the Communication Breakthrough podcast.

Oct 1, 2026

Career Coaching Secrets

Career Coaching Secrets

Todd Wall on Why Frameworks Bring Freedom in Communication

Oct 1 · 46m

PedroHOST
15:00
Who did you start coaching and who do you coach now, Todd?
Todd WallGUEST
15:04
Again, so it is a wide I do have a wide range of clients.
Todd WallGUEST
15:08
Because communication is a wide range.
Todd WallGUEST
15:10
Now, what enables me to thrive in the wide range and not niche down, like they say, the riches are in the niches.
Todd WallGUEST
15:17
And that is absolutely true.
Todd WallGUEST
15:19
You do need to clarify.
Todd WallGUEST
15:22
The biggest switch in paradigm change that actually unlocked the door for me was when I shifted, when I added communication coach, when I just added a lane.

15 MINS LATER

PedroHOST
30:08
So my question to you is, as the ICP even, what's the freaking importance of storytelling when you're communicating?

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