Um, but tell us broadly about the company, its history, how big it is.

Sure.

Sure.

So we, we think about Whoop as a, as an always-on sort of fitness, health, health, and performance coach.

Uh, so a lot of the things that define it are actually what differentiates it from a watch.

So you don't get alerts.

You can't call an Uber with it.

What's the argument that the, they can, the military can just buy the commercial device?

What was the inspiration for creating an evil PAC? And what are the goals for the future? We'll talk about the shop in a second, but what, what are the goals for the future? And, and why create a PAC that is explicitly evil? Comes out and says it.

S- so the genesis of that is really, I've been in the activism world for, like, 15 years or so, and it's, it's great, but it's often kind of dark, to be honest.

And you're often fighting uphill, and stereotypes and problems and the like.

And that's part of the reason I burned out and started moving into, like, the entertainment world for a long time.

And that was great, but it was really, I started really feeling the itch to do the advocacy work again.

And this seemed like a really f- a fun way to combine advocacy with entertainment in one package by creating essentially a comedy nonprofit that could help educate people on things like corruption and the problems with our-

Uh, what, what are the examples of that and, and what was the actual result of the, this lobbying or whatever happened? Explain, explain that to the, to the listeners.

So like the Koch and Crow store was, it was a launch event and it was performance art, but it was also an educational protest.