For those who don't know you, do you want to just quickly introduce yourself for the audience?

Absolutely.

Thanks for having me.

I am here in the Los Angeles area called Tarzana and originally from Ohio, Columbus, Ohio, Cincinnati, Ohio.

And I've been around the world of human resources and human resources technology and things related to that, recruiting technology for like a long time, like a good three decades.

For about seven or eight years as an editor at a HR magazine and then another 14 years at ERE, which is a big community of recruiters and HR people around the world putting on conferences and publications.

There's more information than you probably wanted.

From a brand perspective, though, it might be hard because you really need to... know your target buyer and audience and know their language and speak that the best, but you also may not want to alienate another part of the market where you could service them and still might win deals.