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Todd Purcell

Senior Vice President and Head of Digital Strategy at TD Bank, a digital banking leader with 30+ years at JPMorgan Chase, American Express, Citi, and USAA.

Oct 1, 2026

4:28
Mm-hmm
4:28
... to today, it's significantly different, obviously, but at the same time, kinda the same.
4:33
The same playbook.
4:34
We're thinking the same way, just in a different kinda technology perspective and a, a customer expectations.
4:40
But I think about where we started in my time at, uh, Chase and in my time at Amex, where we were building features.
4:48
It was digital products, digital features, just get the feature built out there.
4:51
And now I think as you go from features and products to start thinking about really what the experience is and what the role of digital is.

8 MINS LATER

12:49
[laughs]

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