
Todd Greenberg
Australian administrator
12
APPEARANCES
7
PODCASTS
024
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Oct 9, 2026
Cricket Australia CEO Todd Greenberg live in Durban at the lunch break - First Test, Day One - Friday 9th October
8:43
8:51
8:58
9:10
11:08

Gerard WhateleyHOST
What's it like being with the Australian cricket team back in South Africa knowing the backdrop?

Todd GreenbergGUEST
I, you know, I wanted to make sure that the players had a level of support, as did the staff.

Todd GreenbergGUEST
Um, I was a little unsure, as were the players and the staff, about what sort of reception we'd get and, you know, was there gonna be a level of angst and anxiety in the test? So I wanted to make sure I was on the ground to provide a level of support and be with the team, which I have been over the last few days.

Todd GreenbergGUEST
Um, but I gotta tell you, walking the streets, um, being out for dinner with the team, the reception from locals has been fantastic.

Gerard WhateleyHOST
... which gives you an idea of, uh, sort of, um, at the risk of sort of disenfranchising cricket New South Wales and, and cricket and that sort, how much of this is playing rank politics?
Whateley - Tuesday | Full Show (18.08.26)
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41:48
41:53
47:33

Todd GreenbergGUEST
First of all, the current squad that are playing have definitely earned the right to be there on, on their, on their record.

Todd GreenbergGUEST
But it would... it's certainly wrong to suggest, if anyone is, that we don't have an eye on transition.

Todd GreenbergGUEST
We are making significant investment in both our Australia A program and our 19s programs.
6 MINS LATER

Gerard WhateleyHOST
I- Are you, do you have a mind at all toward a national policy around pitch preparation?
Reviewing Australia's Darwin debacle | Todd Greenberg - Cricket Australia CEO (18.08.26)
3:37
3:46
3:50
9:30

Todd GreenbergGUEST
First of all, the current squad that are playing have definitely earned the right to be there on, on their, on their record.

Todd GreenbergGUEST
It's certainly wrong to suggest, if anyone is, that we don't have an eye on transition.

Todd GreenbergGUEST
We are making significant investment in both our Australia A program and our 19s programs.
6 MINS LATER

Gerard WhateleyHOST
Are you, do you have a mind at all toward a national policy around pitch preparation?
Cricket Australia CEO Todd Greenberg with Tom Morris on SEN Test Cricket - First Test, Day One - Thursday 13th August
5:16
5:31
15:16

Todd GreenbergGUEST
I mean, um, our aspiration is and re- remains to be to try to have a, an evening where all of our male players and female players are all together for the night of nights.

Todd GreenbergGUEST
Um, and the reason we're doing it as we are at the moment is because I don't wanna have a 500-person black tie event, and then when the Allan Border Medalist is crowned, he's standing in a dressing room in Colombo accepting his award.
9 MINS LATER
Tom MorrisHOST
How concerned are you about the next generation of Australian batters, or is it more a conditions and, um, and coaching thing?
Sir Garfield Sobers stands alongside Pele, Michael Jordan and Tiger Woods
33:10
33:15
33:23
33:31
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Todd GreenbergGUEST
One is it's in March and people are back at work and, uh, there's no school holidays.

Todd GreenbergGUEST
So we wanted to get as many people to the game as possible and playing that during the day while people are working at school would have made that difficult.

Todd GreenbergGUEST
Um, Clearly there's a commercial imperative to bringing broadcast rights back into the UK.

Todd GreenbergGUEST
And what we've learned over time is pink ball test matches for us are hugely advantageous for audience.

Timothy AbrahamCORRESPONDENT
Has the king accepted your invitation? And presumably he won't be at tea on day five for the
Todd Greenberg's decision-making matrix
4:57
5:20
5:27
5:38

Jamila RizviHOST
future generations of of players as well and kids who are just enjoying it for the sake of it and aren't going to go on to professional careers when you're thinking about how funding is distributed how your time how your focus is distributed uh between those things how do you make decisions about priorities and and trade-offs do you have a process

Todd GreenbergGUEST
But you're right, we've got lots of different segments in the sports industry.

Todd GreenbergGUEST
Because in one moment, I can be having a really significant commercial conversation, a transaction worth hundreds of millions of dollars with a broadcaster or a commercial partner.

Todd GreenbergGUEST
And then I can walk out of that meeting and then have a conversation at a community grassroots level about what's important at the under 12s and why participation matters.
16 MINS LATER
Todd Greenberg: The Fight to Future-Proof Australian Cricket
8:23
Joe AstonHOST
Why is privatising the domestic T20 Big Bash League in the best interest of Australian cricket?
T
8:28Todd GreenbergGUEST
Okay, so let's take one step back and let's just talk, before we answer that direct question, the main question is, does the current model that Australian cricket operates under, our economic model, Will that be fit for purpose in the next decade as it has been for the previous decade? And what I mean by that is Australian cricket has generated all its revenues from bilateral cricket, bilateral cricket being the Ashes, Australia when we play India and vice versa.
T
8:55Todd GreenbergGUEST
And so when countries versus countries play, we generate our revenues through broadcast and all of our commercial programs.
T
9:01Todd GreenbergGUEST
Is that going to suffice for us in the next generation? And I think the answer points you to the expansion and globalization of T20 cricket, not in a bilateral sense, but in private franchise leagues all over the world.
Whateley - Tuesday | Full Show (12.05.26)
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91:07

Todd GreenbergGUEST
Honestly, I do, because this is a little bit of looking through the lens of the crystal ball and saying, "What does cricket look like in the next 20, 30 years, next generation?" And, and this is not about today.

Todd GreenbergGUEST
It's not about today's players as much, although of course we've got immediate issues and we always will, but this is about the next generation of cricketers, and is the model that we have been very fortunate to enjoy in Australian cricket, the model I mean by generating revenues out of bilateral cricket, enjoying that revenue, putting it into a revenue share with players, uh, being able to invest in our players and our pathways to make sure Australian cricket's sustainable.

Todd GreenbergGUEST
Is that a model that will suffice for us in the next generation? And it's a very big question of which to answer, and people have alternate views.

Todd GreenbergGUEST
Some of those views is we should hold off selling any of our assets, try to do as much as we can now, and generate a return later.
6 MINS LATER

Gerard WhateleyHOST
So are we seeing that play out to some degree on the contract front at the moment already?
Shining a light on the privatisation debate | Todd Greenberg - Cricket Australia CEO (12.05.26)
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5:01
5:35
5:43
11:34

Todd GreenbergGUEST
Because this is a little bit of looking through the lens of the crystal ball and saying, "What does cricket look like in the next 20, 30 years, next generation?" And, and this is not about today.

Todd GreenbergGUEST
It's not about today's players as much, although, of course, we've got immediate issues, and we always will, but this is about the next generation of cricketers, and is the model that we have been very fortunate to enjoy in Australian cricket, the model I mean by generating revenues out of bilateral cricket, enjoying that revenue, putting it into a revenue share with players, uh, being able to invest in our players and our pathways to make sure Australian cricket's sustainable, is that a model that will suffice for us in the next generation? And it's a very big question of which to answer, and people have alternate views.

Todd GreenbergGUEST
Um, some view, some of those views is we should hold off selling any of our assets, try to do as much as we can now, and generate a return later.

Todd GreenbergGUEST
There's an opposing view which says we should try to take some of that capital now and invest that, so that we protect our future.
6 MINS LATER

Gerard WhateleyHOST
So are we seeing that play out to some degree on the contract front at the moment already?
Todd Greenberg on the "damn difficult" BBL privatisation process
10:40
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11:08
28:12
Corbin MiddlemasHOST
What were the biggest concerns of the, of the no voters as such? What were the, the biggest concerns that you guys got?

Todd GreenbergGUEST
Look, I think, I think, Corb, the best way to describe it is there's, there's an active engagement from every single person in Australian cricket that, uh, we need to reinvest in both the Big Bash and the game.

Todd GreenbergGUEST
Um, and so the states who, uh, aren't supportive at this stage, who, who I've, I've been in very good dialogue with the leadership of both those states.
17 MINS LATER
Corbin MiddlemasHOST
I guess the counterpoint would be, if you're in it at all, aren't you better off maximizing the amount that you get out of it? Uh, or if you don't believe in gambling, why don't you get out of it completely, uh, and essentially, you know, just rid yourself of, of any kind of gambling partnership?
Todd Greenberg on how Australian summers will change
46:47
46:55
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52:39

Todd GreenbergGUEST
Yeah, I will never complain or whinge about that level of expectation because part of me loves it as well.

Todd GreenbergGUEST
And, you know, having this been my first full summer in this role, you know, one of the things that struck me over the last three or four months is every time you turn the TV on, every commercial, every ad, every advertisement, every brand has some connotation to cricket, right? Some of them are frustrating me because I'm not getting the clip out of it because they're not one of ours.

Todd GreenbergGUEST
But, you know, if you look at some of the brands and the identity with the sport, like everyone wants a piece of this.
5 MINS LATER
Sam PerryHOST
What are the trees that you would like to plant as Cricket Australia's CEO, even if you mightn't get to sit under its resulting shade?
Cricket Australia CEO Todd Greenberg on SEN Test Cricket - New Year's Test, Day Two - Monday 5th January
2:50
2:53
3:00
3:11
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Todd GreenbergGUEST
There's a lot of things that I get frustrated in cricket, but Bad Light's one of them.

Todd GreenbergGUEST
Yesterday, maybe more so than ever, as you say, with a full house and millions watching on TV.

Todd GreenbergGUEST
I sort of caution those remarks against the remarks of players who said they couldn't pick the ball up and it was really dark and those sorts of things, but I get frustrated that we don't have a solution to this problem.

Todd GreenbergGUEST
And I'm always sort of mindful of being critical on issues where I don't have the solution either, but we've got to find a better way in cricket.
10 MINS LATER

Gerard WhateleyHOST
How have you taken in, first of all, his legacy and then what Australian cricket needs to do to build on a pioneering figure like him?