So first of all, could you just walk us through your background? Talk to us a bit about, um, what you did previously, and then how your career has ended up in fresh produce, so they know why to listen to you today.

Sure.

Um, you know, as you mentioned, I've done a lot of different things, but there's, there's really a theme that runs through everything.

Um, in my career, I've fixed things and I've built things.

Uh, and that's even though I've worked in various industries, I've always focused on those more transversal types of, of work, fixing things, building things.

Um, as you mentioned, I started my career as a college professor while I was doing my doctorate, and a year after I was in the classroom teaching undergraduate courses.

Um, a year after starting in, uh, in the academy, I had the opportunity to take a job on the administrative side in academic administration.

Um, why do you think so much of that information remains underutilized?