Why did we establish SWR? What were we setting out to do? And how has that evolved over time?

Well, thanks, Hannah.

Yes, it's been a fascinating journey over the last five years.

And some listeners might know that Sustainable Wine started out as a blog that I started writing about 15 years ago, mainly so I could have interesting conversations with winemakers in their cellars about climate change and then persuade them to open an old bottle or two, which worked incredibly well.

But after I'd done about 100 of them, It turned into a kind of media business doing some conferences and having a website about sustainability as a business element.

And that's something I've spent my career doing in other industries.

And then one day over lunch on a podcast, which is on the website, Richard Bamfield pointed out to me that there was nobody coordinating global sustainability work in wine.

So just tell us a little bit more about that.