Um, so can you, can you tell us a little bit about what kind of game pa- campaigns have you run with Foodies? Um, what's been the considerations in your planning and in your, your sort of approach to it and, and, and what's your learnings from, from, from executing them?

Yeah.

We've, we've had the, uh, fortunate opportunity to do a, a few different types of games, uh, now at Foodies.

Uh, we've mostly timed them together with, uh, a significant, uh, change, usually an improvement, uh, to the loyalty, so the baseline loyalty program, or we've timed it along with, um, very significant calendar moments.

So think Christmas, New Year's, uh, Easter, and things like that.

So, uh, these calendar moments are, um, are shopping occasions.

So while they're doing that, we want to, uh, reward customers for their loyalty but in a, a, a fun, joyous way.

How do you see games connecting with your loyalty program in, in, in sort of long term?