The solution.

smartwatches health trackers there's so much out there and there's of course something for everybody would really really double down on something that is screenless and so there's no screen on it there's not a smartphone on the wrist it is something that has deliberately chosen to be distraction free and at the same time something elegant to wear so that's important for the adoption if you have adoption you have better data The wrist for us is a place where we can measure really well what we're after.

And that is a combination of sensor outputs that allow us to give you a meaningful long-term trend on how you're doing.

Everybody can experience a bad night's sleep or a very stressful day.

And it's not that that is of particular interest to us.

What is of interest to us is to provide you with a meaningful long-term trend analysis that allows you to understand the relationship between your lifestyle and your health effects.

And this is something that our data science can come in to really provide you this what we call introspective awareness building that you can learn what you ask from your body and your mind in order to do the things that you want to do and then intervene in time.

The Impact

So who's your ideal customer? Who would buy your product? Would it be an elite athlete or just the normal person walking around? Who's your client potentially?

At the moment, one in three Americans has a health tracker, one in four Europeans.

And we bet on a massive adoption of health trackers.

We believe that the future of health is an integrated future where we are focusing on prevention.

And in that S-curve, that uptake of wearables, we have a proposition that we think stands out to what you currently have.

Specifically, a female audience who care for a different relationship with tech.

It doesn't all have to be black, plastic, and bulky on the wrist, trained on meal data.

And where do you see the field as a whole heading? The field of longevity, the field of preventative medicine, the field of living longer, healthier?