So I was wondering, does anything that you do you know or that you have been doing to actually get to know these people better whether beforehand or at the beginning and then basically have better outcomes better copy better content better ideas

yeah i know well you know you're very much true that that you do feel like that you have to have all the answers straight away which is that it's just not possible because it's a new company it's a new context it's perhaps a new target audience you might not have be very familiar with I tend to work with B2B companies.

So to be honest, at the moment, they're kind of all in sort of same sphere as well.

It's kind of HR related or employee benefits or payroll.

So that's kind of, it's not really a niche I've chosen, but I've kind of ended up within that sort of type of companies.

Yeah, I take chatting with people, talking to people, interviewing people.

Sometimes, depending on the size of the company, they do have some sort of tone of voice, even documents or library or brand guidelines.

I was wondering whether you could give us, just to almost wrap up, one mistake that you think new consultants or people that you talk to in your network, you've seen making that you think could actually be something that they could be mindful of.