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Timo Aaltonen

Olympic athlete

Sep 13, 2026

3:48
What's the hardest thing nowadays when the pace is so fast and competition in the market is getting more fierce?
3:56
Yeah, the hardest place for us, it's really, we don't really face direct competition, but there's more like a lot of supplements on this.
4:04
Biggest competition is coming from our customer process.
4:08
So in that sense, we have a bit like a seat of any situation that we are really competing what the customers are doing.
4:16
for their own performance, but they're using other techniques and other ways to get the performance, not producing such significant gains that we are doing with our technology.
4:27
But in a certain way, what we are doing underlying that, well, some of the internal people that you hear your roadmap is perhaps not as good as it could be.
4:36
So you're not doing as good of a job with it.
9:00
What is important for you when it comes to investors and when you're going through the process? How do you choose the investor?

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