I'm curious how AI is impacting your industry.

[chuckles] Yeah.

That is a constant question.

I have a weekly or a monthly call with friends of mine, um, from the Gathering of the Ghosts, which is the relatively new ghostwriting conference that, uh, happens in New York kinda every 18 months now, I guess.

There's-- The third one is next March.

And we got a-- we had our, our monthly call, just about fi- about 10 or 15 of us who became friends at the first Gathering of the Ghosts have our monthly call, uh, just to catch up on what's, what everybody's doing and stay connected and talk about the next conference and so on, and half the call always ends up being about AI.

Um, yeah, it is turning the prof- it's turning the whole publishing world upside down.

So what advice do you have or what changes have you seen? Are there consistent strategies that authors that you've worked with have utilized across the years to be successful in getting visibility for their books with the rise of social media and AI and all of that? Are there, like, some marketing principles that you think are tried and true?

Okay.

So there are agencies mostly based in New York, which is the hub of the publishing industry that match up ghostwriters with authors.

Okay.

So sometimes those are business people.

Sometimes those are celebrities.

Sometimes they're athletes.

Anybody who basically says, I want to write a book, but I'm not a writer at the time.

Is it the same? Is there a stigma amongst authors in the same way?