Tim Sullivan
President and CEO of Wright-Hennepin Cooperative Electric Association, an electric utility serving rural Minnesota with 50,000+ members.
1
APPEARANCES
1
PODCASTS
Jul 7, 2026
Josh McGheeHOST
In your experience, how have you seen the cooperative business model make the communities that they serve better places to live?
Tim SullivanGUEST
What I would say in general is the role of service is critical to delivering high levels of member satisfaction and loyalty.
Tim SullivanGUEST
And satisfaction and loyalty are, again, honoring of your cooperative identity.
Tim SullivanGUEST
If you deliver great service and your members are satisfied and loyal, it's easier to explain a rate increase.