What's the most important part of the agent process that you would say homeowners should understand even if they don't even hire an agent?

Man, I'll tell you, one of the ones that really gets me, it's when agents do something called buying the listing.

Now, buying the listing is when you say you want to sell your home and you interview three different agents.

Two of them come in and they say, your home is probably going to sell for around, let's call it 500,000.

And one guy comes in though, one guy comes in and he says, I can get you $600,000 from this house because I have 20,000 Instagram followers.

And I'm I have drone videos and I do 3D tours and I do all this kind of stuff.

And therefore, I'm going to be able to get this done for you at a much better rate.

So sticking with the straight talk, which is what we always like to do in this show, in your experience, what is the biggest piece of hype or misinformation that listing agents use to convince homeowners that they can't sell on their own?

Is that correct?

It is.

And what's important here to remember is this isn't about cutting a real estate agent out of the deal because they don't bring value to the table.

Actually, the opposite is true.

Most for sale by owner efforts, they fail.

90% of them, they fail.

And the ones that do quote unquote succeed, they actually tend to sell less than their agent represented competition.

Is that right?