Okay.

You can tell I'm not scientific.

And so, but the point I wanted to make was they felt like they perfected through EEG, the ability to read the brain, understand the brain.

And then they wanted to figure out how to rewrite the brain, meaning to influence, um, what was happening.

And so that started this quest to figure out the most effective type of neuromodulation or neurostimulation.

And so neurostimulation has been around for decades.

It's not new.

Well, think

I loved that feature.

Yeah, you can't truly track sleep stages downstream from the head.

They're more like trends, and obviously, we knew that.

And so I had an understanding.

So sleep was the most engaged feature by far within the app in that whole experience.

You know, the, the brain and sleep is still the great mystery, you know, the last great mystery of the body, right? And so when Somni, the executives, the founding team, the scientists, and then Vinod Khosla, who led the, the investment, the early investment, called about it, I actually had struggled with adult insomnia.

And so for me, I was taking THC edibles, CBD, melatonin.

So let's talk now about your migration from CMO to CEO, and what are you in your day-to-day leaning on in your previous experience as now CEO? You know, what was it about your experience as CMO that you're borrowing and employing even as you're doing all kinds of other, you know, taking on all kinds of additional responsibilities that are the province of being a, a CEO of a company?