Yeah.

And, uh, I said, you know...

He wanted to go start another store, and I said, "Well, how much you just take that money and invest with me, and let's partner up? I'm gonna bonus you this and that.

I'm gonna give you this opportunity." And I really...

It was, it was-- partially was nice for me to do it, and partially 'cause of ne- necessity.

And, and bringing Shane, it was his name, um, on as a partner was the greatest decision I ever made at that, especially at that stage in my life.

'Cause all of a sudden what I saw was, even though I, I still owned the vast majority of that company at the time, I w- I never put titles on anybody.

Right

Yeah.

Uh, I was miserable.

I made a lot of money, but, but, uh, to go from poor to a lot of money to go back to poor was a tough decision.

But, so in 2009 I quit, and in the '08, '09 housing crash here in the States all my money was invested in real estate, so now I was broke and miserable, so I figured might as well be happy and broke.

And started my first store in 2010, and then, uh, to make enough money I delivered pizza at night and then, uh, sanded old ladies' wood floors [laughs] on the weekends and, uh, hustled to get that first store up and running.

I went to three different gyms every single day for three years.

I met every person.

Yeah

Why?

Uh, you know, that was the question, and back then I was bodybuilding, so I was still about 295, 300, so I kinda stick out like a sore thumb.

So I sent my daughter down there, and I go, "Just go spy for me." She comes back, she goes, "Little old ladies and little kids are buying your popcorn like it's their job." So I drove down there and talked to the dietician at the grocery store.

It's a great thing about Hy-Vee Foods is they have these dieticians in the Midwest that are in the grocery stores, and I talked to the dietician.

She goes, "It's the only snack I can get my Silver Sneakers patients to actually eat." I go, "What do you mean?" She goes, "Well, usually we tell them they have to get shakes and bars, and they'll buy it, and then they drive to the next one down the street and return it, 'cause they don't wanna eat the bars.

It's hard on their teeth.

They don't wanna drink the shakes.

Like, what's the mistake most entrepreneurs make when they run multiple things 'cause don't you think you're diluting yourself?