Tim, as you have a bird's eye view of what games members are playing now, how has gaming evolved over recent years?

Yeah, great question.

So I think, you know, over the years gaming has always been hardware dependent in the early days, and you always had to play at home, whether it be on a PC, Commodore 64.

Now that the internet and, and the smartphone function has fundamentally changed that and the accessibility, gaming is now happening in smaller moments, whether that be during the commutes, whether that's on the sofa in the evening or, or waiting at the doctor's, for example.

And the pandemic's only just accelerated engagement levels.

We've gone from 1.2 million gamers globally to 1.75 billion gamers almost overnight.

And today we're at 3 billion mobile gamers, so that's one out of three, uh, people are playing some sort of mobile game.

And how does adjoe use gaming to engage loyalty members?