What's your take?

I think it's fascinating because he really takes the perspective of the consumer and of how the brand is going to connect to the consumer in everything he does.

So their why is so clear.

Who doesn't want to save time and money? It's an eternal need.

And the way that he thinks about it through the product, it's really delivering and delivering in a really engaging way.

Well, he talked a little bit about how do we be interesting is the first question he asked, not sort of how do we get our message out, which is a little bit different.

I love that framing.

We're in a new era of how people discover and how they make decisions.