And for the agent listening, because, you know, we always, we now have to do videos basically for our business as part of our business plan, but for the agent listening, do they need to replicate the heavy video to succeed? Or is video primarily a tool to establish credibility and build your resume before they even call you?

I mean, if, so the way we film our videos, and this is kind of, I'm gonna answer that, uh, question kind of tangentially, that Helen and I typically film within one or two days, uh, for the whole month content.

So if you think of it that way, it's, it is a tool, right? So y- yes, there are certain videos that we'll be, "Oh my gosh, there's a trending, something that's trending.

We need to do it now before someone else kind of does it." Uh, but majority of our videos are, are they're pretty pre-planned, and they've already been filmed either mid-month or the end of the month, so we have enough production, you know, time to, you know, if we don't like the video or we can edit the video or something like that.

So that, that, I hope that answers the question.

If you're new in the business or you're trying to start video, you don't have to do it, you know, e- you know, you know, for every single one.

You know, again, you can try to do it, you know, and you'll see Helen and I, we may wear the same clothes or you may see the same wine bottle somewhere or, you know, whatever it is, but we do try to change so it looks like it's a different day.

Um, how has a deep understanding of specific cultural nuances and generational wealth goals shaped the way your team serves your clientele?