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Tim Cook

Tim Cook

Chairman of the board of directors of Apple

Oct 2, 2026

47:27
Tim Cook the man.
47:29
Treating people, uh, with dignity.
47:33
Uh, treating people the same.
47:37
Uh, that everyone deserves a basic level of human rights regardless of their color, regardless of their religion, regardless of their sexual orientation, regardless of their gender.
47:53
Uh, that everyone deserves, uh, respect.
47:57
And, and, you know, I'll, I'll fight for it until my toes point up.
48:02
And I think those two guys, if you look back in history, I think they're not the only two, there were many that, that really...

8 MINS LATER

56:27
Whether it's technology, whether it's humanities, whether it is being a good citizen.
5:16
What's the difference year over year, maybe five-year trend of needing financing versus paying for cash? Because I know that has been a big story since COVID.
5:26
Yeah.
5:27
Well, if we go back even further in the last time we had a pretty significant economic downturn in agriculture, I think producers understood the importance of working capital.
5:40
You know, working capital is cash that you have on the sidelines.
5:43
You're using your money to finance your crop, whatever that be.
5:47
And it's been interesting that producers reference, you know, when we talk about a land purchase and how much are they going to put into that purchase as opposed to how much are we going to finance, the tone is different.
6:01
And it's, you know, I'd like to finance as much as I can because I understand how important my working capital is.
7:41
Has that changed in having different discussions with farmers maybe than what you've had in recent times?
24:06
But when, when you look at the state-by-state breakdown starting with Iowa, I mean, talk about just some of the overall trends that you guys saw on a state-by-state basis.
24:14
basis.Yeah, as, as, as you've referenced, um, Iowa, at least in our market, tends to lead the market up, and then it also tends to lead the market down.
24:24
And if we, if we think about what those different values were, um, over the last, you know, 12 months, Iowa would reflect a, a, a little bit of a decline in value.
24:36
Now, what we, we have to be a little bit careful.
24:38
If we talk about changes in, of, of one or 2%, um, there's a margin of error that, that exists in there, and that can be influenced by quality of sales and volume of sales and all sorts of stuff.
24:51
But Iowa would show, um, probably the closest to a little softening of the, uh, other areas we've seen.
24:58
But once again, that's down, you know, one to 2% over the last 12 months.
27:34
I mean, the general feeling that you guys are seeing from producers here, are, are they, are they making these farmland purchases because they're, they're betting on agriculture's future here, so to speak?
32:05
[laughs]
32:05
Uh, definitely a motivator.
32:06
And, and so what...
32:08
But what we were doing, Jim, since we announced a $500 billion commitment toward the beginning of the year, we were continually working to come up with more ways to, to bring manufacturing into the United States.
32:22
It's not really bringing it back because it, that manufacturing was not here to begin with, right? And we came up with several things that we could do, do more of.
32:34
One was the glass that you saw today, and we're, we're thrilled with how this project is going.
32:41
Another is stitching together the end-to-end silicon supply chain.

6 MINS LATER

38:52
What do you say to them, Tim?
10:10
So perhaps you could tell us your earliest memory of supporting the club and what made the club so special to you.
10:19
Well, I was born into it, really.
10:21
My family was born.
10:23
football fans uh my older brother uh my father my grandfather they've been going to cara road since ever um my grandfather was at the match in 1948 where we played knots county and tommy lawton was playing so we go that far back at least my dad was at the match in 59 when we beat manchester united in the cup He was at Watford in 72, really won promotion for the first time to the top division.
10:59
So I was born into it.
11:02
Even as a very young child, I can remember being around my grandparents and my granddad doing the pills and watching the classified results because back then we weren't really a radio family we relied on the tv and it was a case of watching grandstand and the halftime school and the full time keep up with the um the latest scores back then uh so i remember that um my first match was at the end of the 78-79 season.
11:43
It was against Nottingham Forest, a very big club, of course, two or three weeks away from winning the European Cup for the first time in Munich.

10 MINS LATER

22:12
What made you record that episode, and what was it like rediscovering it after 30 years?
4:33
Was there a moment that made you sort of second-guess it, or have you been thinking about it for some time?
4:39
Yeah, been on my mind for a while, just because in busy clinical environment, you've got a certain amount of time to try and fit a lot of stuff in, um, in terms of your assessment and treatment, and I was just finding that I wasn't...
4:50
Other than very brief manual muscle testing, I wasn't really, and I'm, I'm still not really incorporating anything more accurate possibly, if that's the right word, or, or, or I wasn't wasting any more time.
5:01
Wasting is probably the wrong word.
5:02
I wasn't spending any more time trying to, trying to more accurately quantify with other bits of equipment, so hand-held, hand-held dynamometry, uh, for, for example.
5:12
And I, I knew that this was a little bit at odds with the clinical practice guidelines or some of the clinical practice guidelines that were strongly suggesting for rotator cuff-related shoulder pain to be, uh, attempting to quantify strength, particularly in abduction and external rotation, which mirrors the, the Littlewood's, uh, which we reference in the paper, 2019 consensus, where a bunch of physios came together.
5:34
When, when you assess cuff-related pain, subacromial pain, whatever you want to call it, we all recommend that you should be measuring strength and probably abduction and external rotation.

33 MINS LATER

38:20
When can we expect this paper come, to come out?
5:34
Nice analogy.
5:35
So video laryngoscopy is better.
5:38
I believe it's safer.
5:40
The perils of not getting intubation right first time are very significant, and as soon as you have one failed intubation, the risk of complications increase about sixfold.
5:50
So I don't think it's a device that really should be used as a rescue device.
5:53
I think it should be used routinely.
5:55
The other important factor is that if you don't know what you're doing with a video laryngoscope, you gain no benefit from it.

8 MINS LATER

14:22
So, so do you advocate that we'll need a standardization across the board, everyone uses the same video laryngoscope?
1:38
I'd now like to turn the call over to Tim for introductory remarks.
1:42
Thank you, Suhasini.
1:44
Good afternoon, everyone, and thanks for joining the call.
1:48
Today, Apple is pleased to report a hundred and nine point four billion in revenue, up sixteen percent from a year ago and a June quarter record.
1:59
We were able to achieve this despite supply constraints and sequential foreign exchange headwinds.
2:06
We continue to see enormous customer enthusiasm for our most popular lineup ever, with iPhone revenue growing twenty-two percent from a year ago to reach a June quarter record.
2:17
We saw so much excitement around the best Mac lineup we've ever had, growing a strong twenty-nine percent to achieve a June quarter revenue record.

30 MINS LATER

32:34
Thank you.
27:25
What would a genuinely serious institutional response look like?
27:29
I am very critical of the way institutions are deploying artificial intelligence.
27:37
We cannot disassociate what's going on from economic incentive.
27:42
These companies are offering something called personalization, and schools are buying it as this is the next thing.
27:50
We have personalized learning.
27:52
This, these AI tools can help us make sure that we can personalize each of our kids on their level, and everyone's gonna learn better because of it.
28:01
The marketing is it- in itself flawed because these companies aren't offering personalized learning.
30:57
How do you actually teach that in an elementary classroom? What does it look like in practice?
13:16
So why does it matter, Tim, that Canadians should come and see this beyond what you just said about making sure our history is written properly?
13:24
Yeah, well, the museum, one of the things I love about being a public historian, Shane, is, you know, I've been able to do about a dozen national exhibitions.
13:33
I'm one of the old guard who's still there, who was involved in building the new war museum, not the actual building.
13:42
I'm not very good with my hands in that way, but I was the First World War historian.
13:47
So that gallery is near and dear to me, and it's a powerful space.
13:52
And one of the things I like about it, you know, I'm a writer, so words are important, but when you're in the museum environment, you know, you've got these artifacts, these objects that were held and used and created and somehow survived 50 or 100 years.
14:08
They come with amazing stories.

12 MINS LATER

26:14
Are you impressed 20 years later?

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