Yeah.

Now all of a sudden I can see that.

So, so I reframe it sometimes as saying, okay, well, let's take- CE Plus or CIS or, or if your company is a SOC 2 company and that's what they'd be beholden to, make that your security standard and manage them to that security level.

That way, when the compliance comes up, you can...

You, you just meet that standard by default because you're managing the security of that.

Now, the thing that Senomi has done is we have sucked out a whole bunch of information from a very intelligent group of people and put that into a platform that allows people who aren't CISOs to tart, start seeing some of that security and that compliance knowledge and feeding them information, right? Now, that's not saying we're not replacing the CISO.

You still need the human overh- oversight, right?

Focus more on strategic issues, right?

But where's that line, I guess, between having a coffee and having a catch up to where that's actually going to get you strategy wise?

I think we're like, you know, where your relationship sets in times of jeopardy when things are stress or not going well, and you can pick up a phone and call the person you need.

right, and you know they're gonna answer the phone, and you know they're gonna help you.

And sometimes that's a matter of, hey, I've got this situation going on, I don't know anybody in this area, do you know someone? And they'll be like, oh yeah, I know so and so over there, let me get you in contact with them, I'll make an introduction to you.

But it just goes from a point of, initially it all starts out somewhat transactional, right? Vendors are trying to sell to MSPs, MSPs are trying to sell to partners, partners are trying to sell to end users.

And what happens is it's the same thing that happens at like the pub or a ball game.

Like you meet someone and you're just like, I could probably sit down and have a pint with this person.

Where does that line kind of sit?