That's an important distinction.

Um, and the, the Generation Restoration idea, also how we set up the UN decade, was to make it a decentralized UN decade that everybody could take on and say, "Yeah, I wanna run with this," and I now work for a UN effort.

There's no, um, requirement for anything that's non-commercial to get approval from the UN.

You can download the logo.

You can say, "My little restoration project is now a UN decade project." And in the same spirit, I wrote the book diving a little bit deeper into why we're not making progress because we've talked about this for many decades now.

Um, listening to your intro, it makes me feel slightly old, but I've a- actually have been working on this for many, for several decades.

And the question I ask ourself is why is it that we know so much of what should change, but it's, we're not changing at a fast enough pace? So instead of looking at what we need to change and how we do things, I explored how we need to change the way we view the world because the way you view the world dictates everything you do.

[laughs]

So what does it look like in practical terms to start listening to nature before she has to get our attention in such a dramatic way?

You're right.

This is definitely an emergency distress signal right now.

Nature also sends us a lot of positive vibes and signals each day if we just stop and listen.

The nourishment that comes from nature goes beyond calories and nutrition.

It goes into our spiritual well-being, our recreation, our mental health.

There are a lot of studies now that show that the many benefits that spending time in nature and with nature has for health, lowering blood pressure and relieving anxiety and stress.

So what should we be looking for in our own communities to understand those connections?

Where else does this come from, do you think? And what else have you done personally, I guess, within your mission apart from your professional pursuits?

So five years ago when I joined Salesforce, we also had the opportunity, my family and I, to buy a little farm here in Denmark.

And we're restoring that to a permaculture with agroforestry.

So we have a silvopasture system with trees and livestock and plants.

where it used to be a conventional dairy farm and we're slowly restoring the soil organic carbon with high intensity rotational grazing.

So we're trying to do our part as well as a family.

And I think that is important for two reasons.

What's your thought on that?

In that instance, who owns the lands that these people then become effectively tenant farmers on?

So this project is in India.

It's in the state of, um, Andhra Pradesh in the south of India.

And, uh, the state has about 55 million people.

It's one of, one of the Indian states.

And of those, there are around 6 million smallholder farmers.

They s- they farm about, um, 8 million hectares or 20 million acres.

But in that instance, who would dictate what is the best way to manage that land in order to get the outputs that you're looking for whilst also farming for biodiversity?

So I'm curious what your thinking is before we dive into your specific work at Salesforce, where you are now, how companies in general can play a role in restoring ecosystems, be it considering nature fundamentally as part of their decision-making process, importance of biodiversity, et cetera.

When I joined the private sector about four years ago, I actually at the time never thought I would leave the UN or the public sector.

But then this company called Salesforce came along, and I'll talk a little bit about why I made the shift.

But what fascinated me at that point was that the private sector has this immense capacity for innovation and doing things at incredible speed and scale.

If the market and policy signals align, things can just happen at a speed and scale that the public sector cannot match.

So the two actors need to work together.

And what I was seeing on climate action, but also on nature action, was that we have all these brilliant decisions like the Paris Agreement, and we have a global biodiversity framework, but there wasn't really an engine to that to making sure we do the things that we need to do because there's not sufficient public-private collaboration understanding about why we need to do them.

Right.