Mm.

What I do is I go out and I network.

All right, so say it's May.

I go out and do a networking event, shake hands.

You know, I've been to good networking groups, I've been to bad ones.

Shake hands, do all that.

I connect with 20 people.

Mm.

Yeah.

Say you had, this is a Rory Sutherland thing.

Say you had two weddings that you were invited to on the same day.

One wedding sends you an email to the invite, email, digital one.

The other wedding sends you a physical letter with embroidery on it and a stamp and a really nice letter.

And you find out that's on the same day.

Which wedding are you going to? You're going to the one that's put in the effort.

and where you are right