Yeah.

And we have global customers served in, you know, 100-plus countries.

So that's, that's very important to mention.

And now, to specifically answer your question, I think more and more we need to personalize the support, the environment, the tools that, uh, different individuals need in your organization, because different personas will have different goals, different missions.

So understanding what those personas are, I think it's very important to figure out which tools do they need to be more proactive.

And this is not just on the AI- AI side, not just on the software side, but also on the hardware side.

So one of the things that, uh, we have been doing with our Digital Workplace xIQ platform is actually ingesting data from different tools that already exists in our organization, making sense of that data, digesting that data, and then coming up with optimal personas that should exist in that specific organization.

Wow.

[laughs]

And then Friday to Sunday, I was running these, uh, these camps.

And, and I did it, I did that from 2011 until, uh, 2014.

Yeah, like that.

And then in 2015, I decided to open my, my own retreat because before that, uh, people, or my guests were staying at different hotels in the area.

But from 2015, I decided to open my own guesthouse and offer the full, the full program, uh, including accommodation and everything.

And then we passed from three days camps to A full six days retreats, um, with guests, yeah, just coming to stay with us, uh, sub surf together as well.

I'm probably, I'm guessing you get beginners and intermediates typically, and probably a lot of beginners, but what, what do you find are the things you're working on with your beginners? What are, what are some key tips for people that are just starting to sub surf and, and, uh, getting comfortable out there in the water?