How are you defining survival now? Could that be just not being embarrassed? Like what is some of the kind of fight or flight feelings that a primal brain is dealing with in today's world where it isn't literally life or death?

Yeah, it's still, I mean, you use a very good example, and that illustrates definitely that all those primal decisions are made for the human being in which the brain is, okay? It's my survival.

It's not yours.

It's not the survival of my children, et cetera.

It's my survival.

So my brain wants you to make me great.

That's very important.

Now, is there an example you can share of what it's like to work with you? Do you have maybe a story that you can share? Don't name the name of the person or the organization, but maybe share the challenge they came to you with and how you were able to help them get to a new level.