I wonder, are you seeing any changes in the trusted sources for different models?

Yeah, it's changing a lot.

But yes, I mean, overall, I would say for a long time, I mean, the biggest type of source or the biggest type of web websites are definitely corporate brand websites, right? So I think the good news for us as corporates, as brands, as marketing teams working in those organizations is that the different AI search engines pretty much prefer and also reference a lot of that type of content, right? Our websites, the products pages, the fact sheets, editorial content sitting on those corporate websites.

So I think by far, depending on the search engine you look at, it probably ranges somewhere between 40 to 60% of all citations coming from corporate websites.

I think that's the biggest.

I mean, obviously, there are millions and billions of corporate websites out there, so it's the biggest pool in a way as well, I would argue.

But definitely super important for us as we think about on-page, as we think about our own content as brands.

Can you talk a little bit about how to improve a brand sentiment score when we're dealing with these answer engines?

So what inspired you to found Autolio in the first place?

Great question, because in one way, in one way, I keep saying I never intended to start my own business, to start my own startup in the first place.

But I mean, real, real quick on the background that you also mentioned, I spent, as I reflect now, I spent the last 16 or 17 years in marketing.

I always worked on, I started out my career at the agency side.

I worked at the digital marketing agency.

doing SEO, doing performance marketing.

Social media was a hot topic back in 2010 after Facebook had been exploding.

How are you finding that? And what's the marketing motion that you're finding works for you right now?