What are your thoughts on that?

Well, I have to say, you know, that's why I love our mission so much.

Because if we read our mission, we are forced for good by empowering people to look, feel, and live better.

And it's quite...

It's almost shocking to me that I remember I had a discussion with, or I sat down with Sandy at a dinner and I asked her her first principles, right? And I mean, like to even, and that's what is so amazing for me is when we talk about first principles, right? I mean, how can we even think that There is a business without customers.

It's just a different sales channel.

And over time, this just switched to the top down, meaning top down, because when we talk about top down, most people mean just business recruiting.

But what are the principles behind it?