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Thierry Ngutegure
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Aug 27, 2026
#45 Bridging Data and Creativity in Digital PR with Thierry Ngutegure
13:12
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13:34
13:40

Thierry NgutegureGUEST
So even with this, like, do we need any, like, humans, as it were? I mean, we'll have already noticed that by the very nature that Spotify came around, it pretty much decimated cassettes and vinyls.

Thierry NgutegureGUEST
But look at the space that we sit in now, where now we hold way more respect for the tangible thing that we can hold than And that has got the scratches and it's a bit like, oh yeah, you know, my granddad used to play this when I was little and stuff like that.

Thierry NgutegureGUEST
Because realistically, if I stop paying my subscription, I haven't got no music.

Thierry NgutegureGUEST
That's terrifying, right? And so then I think there is almost like a rebellion thing to the human.
S
17:55Steve BakerHOST
How has AI kind of enhanced your work? Is it the speed at which you're able to do things and kind of grab data? Can you give some specific examples?
