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Thiago Pereira

Thiago Pereira

Brazilian swimmer

Aug 26, 2026

2:48
In this context, what makes agriculture strategically important today? And coming already to its development, what lessons or innovations from Brazil could be relevant also to, to the broader global market from your point of view?
3:03
Well, uh, we have a challenge now that the population is growing in the next years, and we expect that until 2050, the population will grow up to 25%, and this will require the food production worldwide to grow in approximately 45%.
3:23
But the farming area cannot increase so fast as we have the increase in the food production.
3:29
So basically, we need to extract more foods in the same farming area, and this will only be possible if we increase productivity.
3:39
So the challenge that we have in the next years is how can I increase the productivity in the farming activity without increasing further the land? And this will only be possible through the adoption of the new technologies.
3:53
So Latin America is essential for this strategy because here in Latin America, we combine the availability of water, uh, we have favorable weather for the farming activity, we have the geopolitical conditions, and we have land availability in our continent.
4:11
And there is something that differentiates Brazil and Latin America from other places, because here we are-- we can do two to three crop seasons per year.

10 MINS LATER

14:16
At high, at a high level, Thiago, what is the objective of the CRA, and why should the organizations involved in connected agriculture technologies, even those outside of Europe, which is the case of Brazil, be paying attention of?

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