Are you thinking more like compete on the B2C or, hey, let's be the ones that can collect and litigate because we've got so many marketers coming around there? Or is it basically just build a great business and lead on both ends?

And it's all of that.

I'd say, though, the last is probably the most primate, you know, the primacy for us as far as what we're looking at.

It's the primary focus.

We were really intentional about, look, we want to grow.

We've been a midsize firm intentionally, strategically for a long time.

Because we didn't want to be the big mill.

What were some of the things that really had an impact on the time on desk?