But what forces do you see changing having the possibility to change the industry the most?

You know, I hate going back to this, but, you know, the portal wars by far, you know, this is if you're not awake, wake up.

You know, that's what this is about.

This is this pivotal moment in our industry where agents, brokerages and local non-for-profit MLSs drive competition to benefit the consumer or Zillow wins.

Zillow has all the data and directs the process in which homes are bought and sold in America.

That's it.

That's it.

But like if you were advising a broker owner who kind of feels overwhelmed by all of these things from AI to consolidation to portal pressure to the legal changes, what would you tell them to focus on?