Uh, how then do you sort of look at loyalty and get people sort of coming to you, uh, uh, on a regular basis and say, "Beond, uh, yes, I fly other airlines, but then I am loyal to Beond"? How do you make them loyal to the brand?

Uh, well loyalty is always, uh, is a very difficult thing, and, uh, I don't wanna own people that, okay, they are stuck in, uh, uh, our brand and, uh, they can't, uh, uh, they can't cheat, cheat our relationship with some other brands.

So, um, uh, obviously, we believe that we, uh, the product enou- is enough to basically get the people the experience.

But what we want to do is that the product is consistent in the same way as Starbucks is doing.

That everywhere when you see Beond, that you always know what you are experiencing, and that way you are starting to create a community.

And we want to create those opportunities for Beond, uh, for the clients to travel more with Beond than they are now currently, uh, uh, currently, uh, currently doing.

And one of the, one of those things which I mentioned in the article is that think about in, uh, uh, sort of us as a reverse logic in terms of building a hub.

Um, and my question is, why do you think, um, you know, more airlines couldn't make this model work? Or even, and maybe that is a second question, why legacy carriers couldn't replicate this model and maybe build like a sub-airline with this, within their airline group to do something similar? Because I think the model really has a future.