Can you go sort that out sort of thing? If you were to kind of wet finger in the breeze, how many farms out there operating in the way you first described where they're leveraging innovation, they're using the tools that are available to them and they're doing really well versus those that aren't? Is it three out of 10 are doing well? Is it seven out of 10?

I'll be honest and I wouldn't want to put a figure on it, but I will tell you what I do notice is pockets where it's going really well.

And I think where I've seen some really good examples is where there are the broader system is really on board and the technology as well.

So examples where you've got a vet that's very proactive and understanding wearable technology and will really work with the farmers who have adopted their wearable technology to support that farm.

around the animal health performance.

And together, they're really understanding the bigger goal for that farm, how we can use this data.

There's really great training around.

Is that attitude kind of a bit rife out there?