them

right there's no there's no like you know, it can modify 22 or whatever.

That's what the people tell you to do, but that doesn't give you any more RVUs.

As the academic surgeons, you know, a lot of times we are basically rewarded by the RVUs we generate.

But when you do surgery that has no RVUs, that means you get zero credit, zero credit for the hours of work being put in, right? And your chairman or your division director will come tell you that, you know, Dr.

Lee or Dr. T-Bone that you just, you know, what, what happened to your RVUs? You know, we've been hiring you to do this job and you didn't generate RVUs for us, you know, and you need to, we need to be able to answer that.

Right.

It's

You guys said, "Okay, this stuff is here, but it's not making its way down to the ground floor." It's not, it's not so easy sometimes for the partners to access it, to make use of it commercially.

Well, it, that's an interesting point.

So we started the company and we leaned in on Cisco because it is an incredible organization.

It has about 40 APIs for Cisco partners, and there is a wealth of data across many different opportunities for them to work with their end customers, from, uh, hardware assets, software services, service contracts, subscriptions, enterprise agreements.

Uh, and then you compound that with the global reach of a number of their partners or all of their partners.

So Cisco is an incredible organization and has an amazing tool set.

What we recognized is there was an opportunity to help Cisco create broader access to the amazing applications that they have, PXP, for instance.

Okay

extension.

We just don't do the... knee-jerk brand extension because that's not the way we work.

We have to love it.

We really have to love it.

Amen.

Amen.

But we had done...

gets tossed out pretty quickly.