On the AFR Fast 100 list two years in a row, but you've also been named one of the best places to work in Australia.

What people are doing is buying from people, right? So we created this thing called Leadership Pathways, and essentially it's a document that shows if you s- you enter the business here, yeah, there's a bunch of checks and measures to get you all the way through to partnership, bonus, profit share.

Equity is the end goal.

We pretty much always have LinkedIn ads going for different roles to make sure that we're building the bench, and our senior leaders are actually KPI'd on making sure that they've got regular contact with different people in market.

Um, talk us through that process.

Yeah.

So future org chart planning's been a big one for us.

I think, I mean, in, in the role that we're in in terms of an agency, we could be talking to, you know, in terms of growth, we could be talking to someone that has three stores or someone that has 100 stores, uh, or even could be spending, you know, upwards of $2 to $3 million.