So your book seems like it's giving people a tool, especially those of us who are very tangible, right, the physical communicator, to say, "How do we actually judge and have a reason to create trust, to see situations as they are?" Do you see the method that you created more for the public view, or is also for really everybody across the board?

Great comments.

Is responding to some of your comments there.

Yeah.

Number one, just echoing literally what you said, pun intended.

The echo chambers in which we sort of, you know, exist in, in the, in today's, you know, modern form of sort of communication is deeply concerning, right? There's always been sort of tribal way of perceiving the world or phenomena, and so, you know, this, and this is evidenced in a number of different ways, but, you know...

And that tribalism exists in so many different ways, whether it's your sort of, your concentric sp- circles of sort of sports or politics or, you know, different sort of influencers of sort of, of culture, whether it's, you know, consumption, et cetera.

So, uh, that being said, what is the next big thing, right? After the book's come out, what is something that you're currently working on or the next big thing that you're, are working on that people would, wanted to champion for you?