So how did you kind of go, Oh, Oh, I see this gap and I'm about to fill it.

Yeah, so my business actually happened before I did the marketing strategy side of things.

So the social dog company was born essentially from a dog that I unknowingly got from a puppy mill.

So I was suffering from mental health issues.

I was living alone and someone was like, hey, get a dog.

And I was like, yes, I want a certain breed.

I want a dash hound.

How can I take you, you know? Yeah,

this is, this is where I'm gonna go and, and, like, also just your background in terms of marketing and that sort of stuff.

Yeah.

First, first I just wanna agree with you on the fact that it is a highly emotional industry.

It's...

And it's probably 80% made up of women, which is kinda ironic [laughs] when you, when you put the two together.

But you can- I, I dare name one pet business owner that has not started their business because of a dog or because it was influenced by some kind of animal within their space.

So that comes back to why I started my business, essentially.

... levels and depths do you go into?