So, and focusing then on Milan, uh, in a few weeks, can you walk us through what's brand new at the event this year that maybe a repeat attendee wouldn't have seen before?

Yeah.

So we always have, I mean, the show floor, which is of course the core of CPhI.

Every year we try and bring something new to the content program, so that never looks the same.

We have six content theaters across the show floor, and also brand new for 2026 is our sustainability summit.

So this is going to be a conference taking place on day one and day two of the show, really bringing together those who are very focused on creating more sustainable pathways in pharma, of embedding that into their business.

It's gonna be very high-level content, uh, smaller targeted groups.

From that, what do you hope to get from the awards in terms of putting them on, and are there any particular categories you're excited about this year?