Tanya Zuckerbrot

The, the, woman who started the F factor and they're all very New York.

So it's all like, my name's Tanya.

It's Tanya, like Brock and Booker, whatever.

Yeah.

Versus the other woman.

Right.

New Jersey.

And anyway, so apparently Tanya, gg crackers lady sued the other lady but it's been going on i think this podcast came out like six

It's the best way to support the show.

I am here today to take full responsibility for the harm I caused to Tanya Zuckerbrot, her company, Factor, and her family, as well as anyone else who was negatively impacted by my actions.

This is my public apology.

That was not a hostage video, though it does sort of sound like one.

Yes, I said fiber, that food that keeps you regular.

But this diet drama somehow turned into an old-school Instagram feud, one of the biggest in history.

The main situation is between two women, that Instagram influencer, Emily Gellis, and a diet guru named Tanya Zuckerbrot.

Here's what Emily once said about her, and she'll sound pretty different from the earlier clip we played.

And there's no excuse anymore to not get your fiber in.

And what Tanya Zuckerbrot, the founder of F Factor, she said fiber and protein at every meal makes losing weight no big deal.

Yeah.

And that really stuck with me.

What lawsuit was that?

She was, like, going off about this woman, Tanya Zuckerbrot, and her company, Effector, which the F stands for fiber.

And it was, like-

Right

Mm-hmm, mm-hmm.

Um, but she also crowdfunded quite a bit.

My name is Emily Gellis, and I am here today to take full responsibility for the harm I caused to Tanya Zuckerbrot, her company EFFACTOR, and her family, as well as anyone else who was negatively impacted by my actions.

This is my public apology.

[laughs]

So the F-Factor Diet was invented by Tanya Zuckerbrot, and it was a diet program to follow and a series of products that are for people following the diet.

So you can just do the diet system based on her recommendations.

She's also a nutritionist and a registered dietician who does consultations.

I get people.

I, [laughs] I understand the people, and I am speaking on their behalf with the platform I was given." I also found it so interesting when she would get on the internet and sob over these lawsuits because she did objectively bring it upon herself.

Listen, I don't even wanna be going to bat for Tanya Zuckerbrot.

She does seem like a nightmare.

Tanya Zuckerbrot just got everything you're supposed to want after an online pile-on leads to a legal victory.

Yet, the internet still isn't buying it.

Zuckerbrot is the dietician who founded Effactor, a high-fiber diet company.

This week in the podcast, I explain it.

Take a listen.

[gentle music] I had forgotten about the Tanya Zuckerbrot and Emily Gellis thing.

It...

Was I a big follower of them? Not, uh, not necessarily.

Speaking of wars nobody could have started, let's visit the most vicious battlefield in America, diet Instagram.

Influencer Emily Gellis has to post a public apology to F Factor Diet founder Tanya Zuckerbrot, and The New York Times reports the punishment, including pinning it to the top of her Instagram.

Pinned.

For an influencer, that's not an apology.

That's a scarlet letter with a ring light.

Fashion influencer Emily Gellis just lost her six-year war with the queen of the F Factor Diet, and the punishment is perfect.

Back in 2020, Gellis posted more than 4,500 Instagram stories and posts about F Factor founder Tanya Zuckerbrot in 75 days.

That's 60 a day.

We did it, Joe.

I have so many thoughts and feelings, and also I keep seeing, um, this Tanya Zuckerbrot, um, Emily Galles effect or situation, and, like, I really...

I was never holding in this, so I've been waiting for you to explain it to me.

Okay.

Okay, let's just explain for, like, those who don't know.

There, um, was a diet called the F-Factor Diet.

Tanya Zuckerbrot is the founder of the diet.

This is Tanya Sugarbread.

Add it to the list

... let's just quickly touch on the fact that Emily Gellis, if you guys have been following the Tanya Zuckerbrot, Emily Gellis F-Factor feud, it's been now six years-ish now that this has been going on, so a lot of people, including myself, have kind of lost interest and, like, not been paying attention.

But if you remember, it started with Emily Gellis, who's an influencer, accusing Tanya Zuckerbrot, the creator of F-Factor diet products, of, um, basically, like, poisoning [laughs] her, uh, clients, saying that F-Factor, you know, is really bad for you.

It c- it's slowly killing people, and just making all of these really extreme claims.

Mm-hmm.

Yeah, so I actually didn't follow this at all.

So a lot of baby snarks DM'd us on Instagram, @snarkbpod if you're not already following, and they said, "You guys need to talk about this on Dark Energy Tuesday." And I, I, I knew lightly what this was.

I know that Tanya Zuckerbrot, I think she promoted, it's like a lot of fiber or something, and she promoted these, like, super disordered eating, like, GG crackers that were from, like, Sweden that tasted like cardboard.