You look at different organizations and is it the fact that because humans, we're just creatures of habits and we like to be in familiar surroundings and we don't like change and we're not comfortable? It's just the way we are? Or is it that we're not equipped for it? No one really trains us for it? What is it?

So, yes, I think the first bit were humans, we don't like change because change is uncertain.

Uncertainty could mean death.

That's the evolved brain.

So that's a given.

Pace of change gets faster and faster.

But even though it's getting faster and faster, it's been fast for so long that we've never, you know, I don't remember when we were able to keep up and stop and pause before the next fashionable thing came in.

Yeah.

Not

funny at the time.

And I didn't know what to do with them.

There are so many books out there.

Who's got time to read books anymore? But most of the books on change are theoretical.

They're written by, you know, the cotter books.

They're great.

What are some of the other major personas?