Tamir, you know, take Canada or Mexico first.

Sure.

I'll take Mexico first.

I lived there for 14 years and I would say that Mexicans are obsessed with football or sometimes they'll call it football soccer to differentiate it from American football because they, you know, so close to the United States and they have so many connections with the United States.

I noticed in Mexico that football is, you know, almost on the verge of a national religion.

But what plagues Mexican football is, in fact, not qualifying for the World Cup because they qualify for the World Cup repeatedly, but it's getting to the quarterfinals.

that is and it's an obsession you have so many mexican commentators talking about this why can mexicans not get to the quarterfinals what is it about the national psyche that you know prevents mexicans from getting to the quarterfinals um so i think that's really interesting Now, in terms of the link to politics, I think there are a few things that I can underscore.

Tamir, what's your view?