And so I want you to Talk about how the conversation shifts and maybe anything that we need to know about navigating that resistance with someone who has dementia versus just someone who's being stubborn.

Well, there's two things I want to acknowledge.

First, I want to talk about actually the writing reflex.

And it's something again, my class or my program, but we all have this innate reflex in us that wants to help people when we see them stuck or hurting or struggling, all of these things.

And that writing reflex is us wanting to fix it, to solve it, to educate people, make sure they have the right information or to be direct with them.

You need to do this.

And again, this comes from a very natural place.

Tell us about it and who it's really built for.