And they say, well, can we do it for half? How do you convince clients that the material investments are required at the scale and scope that you suggest?

Yeah, two words, Eric, certain destruction, just doom and gloom it up.

But in reality, we do present them with a vast array of the data privacy, for example, to use something you were just talking about, regulations that have already gone into effect at the state level across many states and that are proposed in almost all 50 states at this point.

And are almost certainly eventualities.

We see all these protective data privacy laws being enacted.

And if you don't comply with them, the results of your noncompliance are written into the laws.

And so there are civil penalties.

What will happen to those people? Will they upskill or will they go away?