In businesses where the leadership is still close, I think this definitely plays out all the time.

Yeah, I mean, it's a really great example, Ross, of like really coming with a mindset of possibility.

and not being set on the outcome.

And what I mean by that is if I'm really gonna be an honest person as a leader, honest about the way the world works, the way it is, right? The way it is is I cannot determine an outcome and I can't control it.

I can't control how my client or my potential client might respond to a contract.

But I can operate with absolute clarity and an open mind to move with and toward something that could potentially work if I'm open and honest about it.

So you, by kind of moving toward this client and saying, okay, that doesn't work, but this is a partnership and let's actually partner on the way we might do this.

Do you want to share a little bit about where you're taking Smith & Connors and the offer and the actual products and services that you're offering people that sort of bring this idea to life a little bit?