How can comms help drive kinda transformation within a business working alongside the, the culture team or the HR team?

There's a couple of th- themes that, that, um, came through the, um, the conversations and from also from what I've seen myself.

One is that you have to be aligned with business priorities and, and where the business is going.

So as a communications, um, professional, you have to really understand what are our leaders trying to achieve? What are the s- what's the CEO really trying to achieve? What is the strategy? Do I, as a comms person, really understand the strategy of where we're going, what we're trying to achieve as a business? Um, so that I can then turn that into communications, uh, materials, whatever it might be, in order to really try and help everyone go along on, on that journey, whether that's internal or external.

So part of it is, in order to be strategic about communications and culture, you have to really understand the business.

You have to understand the, the direction, the vision, the strategy, the plan for how that's all going.

And then I think the other side of it is the intersect- you s- you sit in that kind of intersection between HR people and comms.

Or, or maybe something you're concerned about, um, that you would want to pass on to your peers.